The year was 2018. A new wave of beauty swept across the globe, and at its crest rode a particular lipstick from Yves Saint Laurent (YSL). The specific model remains somewhat ambiguous in the provided Thai text (ร ว วส ล ป YSL รุ่ นใหม 2028), but the overwhelming sentiment points to a hugely popular release that year. This article will delve into the reasons behind the 2018 YSL lipstick craze, examining its features, color variations, and the cultural impact it had, drawing on the provided snippets and general knowledge of the YSL brand and beauty trends of that era. While the exact model number is unclear from the provided text, we'll explore the characteristics that likely defined this successful launch.
The text highlights the lipstick’s immense popularity ("รุ่นนี้ฮิตแค่ไหนคงไม่ต้องอธิบาย เรียกว่ากระแสแรงมากอะไรมาก"), describing it as a runaway success with widespread appeal. Almost every shade ("จริง ๆ ค่อนข้างสวยเกือบทุกสีเลยค่ะ") was considered beautiful, a testament to YSL's color formulation and marketing prowess. The Korean beauty trend of a soft, blurred lip ("สาวเกาหลีชอบเอามาทาให้ดูเบลอๆ นัวๆ ไม่เน้นตัดขอบปากคมชัด") further influenced the lipstick's application and aesthetic, highlighting a move away from sharply defined lip lines towards a more natural, diffused look. This aligns with the broader beauty trends of 2018, which emphasized effortless chic and a focus on healthy-looking skin.
The mention of shade #16 as a universally flattering "everyday" shade ("เบอร์ 16 ก็จัดว่าเป็นสีกันตายที่ทาแล้วรอดตายทุกงานนะ") underscores the lipstick's versatility. A universally flattering shade is crucial for mass appeal, establishing the product as a staple in any makeup collection. The price point of approximately 1,550 baht (approximately $45 USD at the time, depending on exchange rates) placed it within reach of a considerable segment of the market, contributing to its widespread adoption.
Analyzing the Success: Connecting to Broader Trends
The success of this unnamed 2018 YSL lipstick can't be viewed in isolation. Several factors contributed to its phenomenal popularity:
* The YSL Brand Reputation: Yves Saint Laurent is a luxury brand synonymous with high-quality cosmetics and a sophisticated image. The brand's reputation for excellence pre-sold the product to a significant consumer base already predisposed to trust its quality and efficacy.
* The Korean Beauty Influence: The text explicitly mentions the Korean beauty trend of blurred lips. In 2018, Korean beauty standards were increasingly influencing global trends, and the adoption of this specific application technique – soft, diffused lip color – broadened the lipstick's appeal beyond a specific demographic.
* Social Media and Influencer Marketing: The rise of social media platforms like Instagram and YouTube was instrumental in spreading awareness and generating hype around beauty products. Influencers and beauty bloggers likely played a significant role in promoting the 2018 YSL lipstick, showcasing its application and highlighting its various shades. Viral videos and social media posts created a buzz that transcended traditional advertising.